Undergroundhero Such Hounds, and their EP entitled, "I Hate Summer", is a Bandcamp discovery from September 2013.
This just happens to be the very first time where I have actually seen a band describe themselves accurately on their Bandcamp page. To quote: "Tom Petty snorkeling in bong water". As funny as that sounds, I think the description does accurately describe the sound of Such Hounds.
If you are looking for honest indie/alternative rock with no gimmicks, then "I Hate Summer" is it.